● A-chromiq – Unrestricted by gender

Task

Create the brand identity and launch campaign for A-chromiq, a new French fragrance house. The brief: define a concept and visual world for a genderless fragrance brand that feels contemporary, luxurious and culturally relevant.

Challenge

Enter a highly saturated fragrance market and differentiate without leaning on the industry’s traditional gendered cues. The brand needed to communicate its core idea — unrestricted by gender — in a way that felt authentic, premium and immediately memorable to a global audience.

Outcome

Delivered a complete brand system — name, visual identity, packaging, and launch communications — that embodied the idea of freedom from gender boundaries. The launch generated a powerful reaction, with over 5,000 sign-ups for a complimentary, uniquely designed discovery set, creating early brand advocacy and a strong foundation for future growth.