Building cultural codes for fashion, beauty & lifestyle.
● A-chromiq – Unrestricted by gender
We created the distinctive French fragrance brand that epitomises contemporary luxury and gender neutrality. From concept to execution, the brand was to reflect its unique name, A-chromiq (“without colour”), in every element of the identity and product offering.
● refabric – Video [1]
Together with Refabric, we showcased their video capabilities through a fashion short. As ongoing brand ambassadors, we continue to explore the possibilities of fashion design powered by generative AI.
● Understated Era – Modern heritage
Together with Goodwood, we were commissioned to create a new menswear brand that blends heritage, modernity, and luxury. Contemporary, functional, and refined. From naming and branding to fashion design, we carefully crafted every element of Understated Era.
● OHMME – Train hard. Tread softly
We reimagined sustainable men’s yoga wear, made to move from the studio to the gym and beyond. Every detail was refined. From the visual identity and tone of voice to the product itself, we elevated the brand at every level.
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● Taylored – Beyond the face
We created Taylored, a men’s grooming brand with a focus on hair styling and care—going beyond the face. Using only natural and vegan ingredients, we built a distinct identity from the ground up. From naming and branding to creative and art direction, we crafted a challenger brand that stands out in a crowded, lookalike market.
● CMMNINTS – New neighbourhoods
We created Common Interests as a new fashion and lifestyle brand platform—shaping fresh perspectives in streetwear, identity, luxury, and culture. From naming and branding to fashion and product design, every element was built from the surface up.
[Coming Soon]
● A-chromiq – Social highlights
To build awareness and amplify A-chromiq’s presence, we developed standout digital and social content blending motion design and photography. The result was a cohesive visual narrative that reinforced the brand’s minimalist, gender-neutral ethos while engaging audiences across multiple platforms.
● Raspberry AI – Fashion editorial
Together with Raspberry AI, we showcase their video and image-making capabilities through fashion editorial and design. As ongoing brand ambassadors, we continue to push the boundaries of fashion using the creative power of generative AI.
● Sheep Inc. – Vanguards of Knitwear
Together with Sheep to launch their latest collection, Simon took the helm as the director and editor of a captivating brand film and photography campaign. Collaborating with the talented Director of Photography Miguel Cármenes.
● NIKE – House of Innovation
We partnered with Assemble and Play to lead the creative direction for the launch of House of Innovation in Shanghai.
● REMNANT – Shirting with a British accent
We created Remnant a British contemporary shirting brand with a distinctive British accent, crafted from Japanese and Italian fabrics. The brand combined a minimal, clean aesthetic with subtle sartorial detail, creating timeless pieces that bridged heritage influence and modern design.
● Fi’zi:k – Making of champions
In partnership with Selle Royal Group, we led the global brand design for over a decade, shaping its visual identity, product storytelling, and campaign direction. This tenure marked a transformative era, driving award-winning design, successful product launches, and sustained global growth.
● E/T/E – Elevate the everyday
E/T/E is a French unisex bag and accessories brand built on ethical production, sustainability, and forward-thinking design. The name — Elevate the Everyday (Sublimer le quotidien) — reflects its mission to bring a fresh, fashion-forward perspective to portage, combining refined aesthetics with functional innovation.
[Coming Soon]
● Brooks England – Reimagined
Together with Selle Royal Group, we were commissioned to shape the next evolution of the Brooks brand. With an aging customer base, the challenge was to connect with a new generation of riders. We explored what this future could look and sound like for the modern cyclist.
● KASK – Snow XX
Together with Kask we developed a complete rebrand anchored in the concept of “Preparation” — framing it as the essential foundation for peak performance on the slopes. This informed every element of the creative direction, from art direction and casting to digital assets and physical brand environments.
● Carrera – Sunglases collection
Together with Safilo Group, we brought the new Carrera sunglasses collection to life—a fusion of sport and fashion that blurs performance with style. The campaign was rolled out across digital, social, and OOH, with the films showcasing at MIDO, Milan.